Shu Uemura Art of Hair Izumi Tonic Rice Water Shampoo, Conditioner, Hair Mask, Serum and Tonic Water Routine

Created with brittle hair in mind, the Shu Uemura Art of Hair Izumi Routine helps to leave strands feeling stronger.

The collection takes inspiration from an ancestral Japanese tradition of bathing hair in rice water, known as yu-su-ru, to help transform hair into lustrous, fuller-looking lengths.

Set Contents: Izumi Tonic Strengthening Shampoo With Rice Water For Fragile Hair 300ml This featherlight formula gently purifies the scalp and hair, while simultaneously delivering a boost of hydration for a fresh, clean feel.

Izumi Tonic Strengthening Conditioner With Rice Water For Fragile Hair 250ml Nourish, detangle and visibly brighten with this multi-purpose formula.

The conditioner plumps the hair with moisture, helping to enhance manageability and restore a soft, smooth texture.

Izumi Tonic Strengthening Hair Mask Treatment With Rice Water For Fragile Hair 200ml A balm-like mask with thickening properties, designed to minimise the risk of breakage and promote a voluminous appearance.

Izumi Tonic Strengthening Energising Hair Water With Rice Water For Fragile Hair 150ml Lending a soothing effect, this nurturing hair water provides a sense of comfort to sensitive-feeling scalps, absorbing quickly with a non-greasy finish.

Izumi Tonic Length Thickening Hair Serum With Rice Water For Fragile Hair 90ml Discover the Hair Serum from the Izumi Tonic range.

The formula works over time to visibly enhance the hair’s fullness and radiance.